Commercial system
Alignment is an operating discipline—not a meeting.
Create shared definitions, priorities, handoffs and feedback from market interest through pipeline, close and expansion.
The business problem
Why this work matters.
When sales and marketing operate from different definitions of the customer, lead quality and success, both teams can look busy while the funnel remains weak.
The work
- Shared ICP and account priorities
- Lifecycle and qualification definitions
- Handoff and feedback process
- Enablement priorities
- Joint funnel review
What better looks like
- 01Less lead friction
- 02Better commercial visibility
- 03Shared ownership of the funnel