About CMO + TEAM
The traditional marketing org chart is not always the answer.
Companies have historically had two basic choices: hire a full internal marketing organization, or outsource pieces of marketing to agencies. There is another model.
Why + TEAM?
Leadership and capability should follow the work.
CMO + TEAM combines experienced marketing leadership with access to the specialized capabilities the business actually needs.
A CMO can establish strategy. But strategy still requires people who can execute. And modern marketing requires increasingly specialized capabilities.
The alternative is often
Hiring too early
Hiring too many generalists
Managing several disconnected agencies
Expecting one executive to somehow do everything
Building a department around an org chart rather than a business problem
A different sequence
First determine what needs to happen. Then determine who is required to make it happen.
01
Understand the business
Start with the commercial problem, not a pre-set roster or channel plan.
02
Set the priorities
Make the choices that determine what should change, stop and receive investment.
03
Build around the plan
Use the mix of leadership, employees, partners and specialists that the work requires.