`/frameworks/diagnose-build-lead-measure/`
DIAGNOSE → PRIORITIZE → ASSEMBLE → LEAD → MEASURE → ADAPT
Diagnose
Understand the business.
Prioritize
Decide what matters.
Assemble
Build the capabilities required.
Lead
Maintain strategic and operational ownership.
Measure
Connect work to business outcomes.
Adapt
Change the system as evidence changes.
The objective is not to create a permanent dependency on outside resources.
The objective is to build the right marketing capability for the current stage of the business.