Building a Growth System Across Multiple Locations
A regional healthcare provider relied on inconsistent local digital campaigns. By instituting rigorous location-level measurement and targeted service-line campaigns, inbound inquiries rose 47%.
The Situation
A regional healthcare-services organization was expanding locations but marketing had not evolved with the business. Patient acquisition relied heavily on physician referrals, local reputation and inconsistent digital campaigns. Each location had different demand characteristics. Leadership wanted growth but lacked confidence in which channels deserved additional investment.
The Findings
The assessment identified:
The Approach
The organization implemented:
The Outcomes
Qualified inbound inquiries increased 47%
Cost per acquired inquiry declined 23%
Local organic discovery increased 38%
Call-source attribution increased from less than 30% to more than 85%
Management shifted budget toward the locations and services with the strongest economics
The Lesson
"Marketing performance improved when the organization stopped treating every location and service line as economically identical."
Representative engagement: Identifying details have been anonymized. Metrics may be rounded or masked to protect confidentiality.